The X.Cursions Stores are a new concept for retail outlets at Busch Gardens and SeaWorld Adventure Parks.

These particular stores provide visitors with opportunities to purchase goods that carry a conservation message and deliver conservation funds to various of the many conservation programs that Anheuser-Busch supports.

Magian used the MMaP System to create touchscreen kiosks for the stores. The system provides the capability for the staff to regularly update the content on the touchscreen kiosks at Park sites from their St Louis headquarters. The MMaPS database server is located at a different location in St Louis.

The updates are to be sent to the Park sites in Tampa, Orlando, San Diego and San Antonio.

Magian designed and produced the soundscape which operates in the stores using the Magian DiAC System.

Magian designed and created:

• the infrastructure and hardware design and specification
• a content management system design
• a interactive large format touchscreen program
• sensor controlled soundscape programs